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13 Best Backlink Analysis Tools To Achieve Seo Success For Your Website

by Julia
Backlink Analysis Tools

Why do you need to be aware of the best and effective backlink analysis tools in the industry? This is because a faultless SEO plan is required for your website to have a good Google rating. Building a strong backlink profile should also be a priority because it improves your search engine authority and plays an important part in your ranking. This article gives a summary of the best twelve backlink analysis tools, including their features, benefits, drawbacks, and costs.

13 Best Backlink Analysis Tools To Achieve Seo Success For Your Website

Building quality backlinks is a surefire strategy to achieve SEO success. However, it is also critical to monitor these connections, which is where backlink analysis tools come in to make every marketer’s job easier. Are you ready to investigate the top backlink analysis tools that we have hand picked for you?

1. Majestic.com


Majestic.com is a well-known backlink analysis tool that can help you build a strong online presence by giving you the most commercial link intelligence data. Majestic.com, founded in 2008, is a pioneer in the field of SEO tools. Do you want to know if it has all of the features you’d expect from the finest backlink analysis tools?


  • Monthly updates with historic indexes are provided.
  • The Fresh index is updated on a daily basis.
  • Keyword research, on-page SEO analysis, and SEO site audits are all performed.
  • Site Explorer displays a summary of your website’s link profile.
  • Link content contributes to the strength of your content marketing approach.
  • Trust Flow, Citation Flow, Top-level Domain, and other aspects aid in the organisation of linkages.


  • It is an all-in-one solution that focuses just on backlinks.
  • Majestic is a web app that may be accessed straight from a browser.
  • Assists in the creation of bespoke reports depending on customer specifications.
  • It provides a robust API for the premium package.


  • The basic bundle provides restricted access to features.
  • The referring domain numbers may be erroneous at times.

Also Check: 22 Best PPC Spy Tools To Spy On Your Opponent’s Activities In 2022

2. Backlink Tracker by Linkody


Linkody’s primary features make it easier to track your link development initiatives. Linkody, one of the most popular backlink analysis tools, focuses on creating high-quality backlinks that will eventually help with the growth of your website.

Linkody, like other competitive backlink research tools, allows you to find new and lost backlinks as well as important data for refining your backlink strategy.


  • It notifies you when you lose or acquire links.
  • It provides a plethora of metrics for analysing your backlink profile.
  • offers valuable insight into rivals’ link-building methods.
  • It allows you to simply find and remove broken or spammy links from your website.
  • This assists you in determining which material will produce the most links.


  • Backlink administration and monitoring is available 24 hours a day, seven days a week.
  • Cloud-based applications
  • Top filters are used to give clean and reliable data.
  • backlink analysis tool that is reasonably priced.
  • Customer service is excellent.
  • It allows you to create white-labelled PDF reports.


  • Linkody’s user interface is more complicated than others on our list of backlink analysis tools

3. Semrush


Semrush is one of the most comprehensive backlink analysis tools, with over 48 tools and reports. Semrush, which has one of the world’s largest databases of billions of keywords and URLs, may assist in enhancing your company’s internet exposure quickly. Semrush is one of the greatest backlink analysis tools for businesses, despite its costly fee.


  • Analyze your backlinks thoroughly.
  • assists you in determining the authority of referring domains.
  • It, like other backlink research tools, provides insight into your rivals’ winning techniques.
  • The content marketing function enables you to create an effective content marketing plan.
  • It provides a simple and visually appealing report on backlink kinds and qualities.


  • One of the few backlink analysis tools with a fully functional free plan.
  • It provides a free account with a single profile.
  • Daily comprehensive reports
  • It provides proactive customer service via email, chat, and phone.


  • Because of the numerous customization possibilities, some users may find the tool a little complicated.

4. Link-Assistant


Link-Assistant is a well-rounded backlink analysis tool that helps improve the effectiveness of your SEO initiatives. This link analysis tool can handle a wide range of link-management duties, such as link outreach and link partnership. Check out what it has to offer to see if it is one of the best backlink analysis tools for your business.


  • It keeps track of the history of your linked profile.
  • Using link submission forms, it locates high-quality link partners.
  • The Backlink traffic check identifies which backlinks are getting you more visits.
  • Using domain comparison, it examines your rivals’ link development techniques.
  • performs a thorough examination of all the links on a website.
  • examines the raking quality of link relationships.
  • It makes link directories seem professional.


  • It provides unrestricted free access to the keyword tool.
  • This allows you to arrange for automated report delivery.
  • The Link-free Assistant’s edition might be useful for infrequent users.
  • It creates white-labelled, branded reports automatically.
  • It allows you to easily email different link partners.
  • One of the less expensive backlink analysis tools


  • The free subscription does not provide access to the cloud.
  • Inconsistent customer service
  • The plans’ auto-renewal cannot be disabled.

5. Moz Pro Link Explorer

Moz Pro Link Explorer

One of the backlink analysis tools that any professional digital marketer should have in their toolbox is the Moz Pro Link Explorer. It gives vital insights into any website’s link profile and may help you enhance your own link-building efforts.

The Moz Connect Explorer tool, as one of the major backlink analysis tools, allows you to check which domains link to your site and rank them based on their domain authority.

This is a simple way to identify the sources of your greatest inbound links, allowing you to target those partners and fine-tune your link-building strategy.


  • In-depth backlink research and comprehensive link metrics, including source URL, link anchor text, and link target
  • Domain Authority and Page Authority Insights
  • Examine your rivals’ link profiles to determine the origins and strategy.
  • You can find and repair broken links as well as track lost or new links to your website.
  • It assists you in locating the best-performing content and pages.


  • tracks your competitors’ link-building approach.
  • It provides a spam score.
  • This allows you to find potential link-building possibilities.
  • A massive link index with 40 trillion connections
  • Free Backlink Checker


  • Link metrics don’t have as much information as tools like Ahrefs that analyse backlinks.
  • To make the most of the tool, search engine optimization skills are essential.

6. Ahrefs


Ahrefs is a leading backlink analysis tool with an excellent link database. Ahrefs can do a thorough audit of your backlink profile because it tracks billions of keywords and pages.

One characteristic it has with other backlink analysis tools is that it monitors and analyses your competitors’ SEO efforts. You can strategize successfully to beat the competition based on the facts acquired.


  • Site Explorer can help you investigate competitor keyword rankings and backlink analyses.
  • automatically performs an effective site audit.
  • Keyword deep dives for individual keywords are performed by Ahrefs Keyword Explorer.
  • The Rank Tracker allows you to track your ranking progress.
  • When your brand is mentioned online, Mention Monitoring notifies you.
  • You can make your backlink strategy even more unique with small features like Link Intersect and Internal Backlinks.
  • The Content Explorer may help you generate content ideas and identify link possibilities.


  • Every day, it assists in gathering the most keyword suggestions.
  • This gives you access to their active private community where you may debate excellent ideas.
  • It provides free educational resources.
  • For $7, you can begin a 7-day trial.
  • Top filtering options aid in the generation of specialised reports.
  • Chat customer service is available 24 hours a day, 7 days a week.


  • In the Lite plan, rank tracking occurs just once every seven days.
  • It may take some time for new users to comprehend how to use all of the functions.

7. cognitiveSEO


It gives you a full set of SEO tools, including keyword research, rank tracking, and site auditing. It is featured in our list of the top backlink analysis tools since it provides backlink analysis. It not only searches reputable databases for backlink data, but it also analyses the links to deliver unique insights.


  • Link audits include detailed link data like nofollow and dofollow links, anchor text, domain authority, referring domains, lost backlinks, and so on.
  • analysis and comparisons of competitors to provide you with a comprehensive view of the market.
  • The Unnatural Link Detection function helps you figure out if the link profile is real by giving you information about relationships that don’t make sense.
  • The programme automatically produces a Google disavow file and allows you to import prior disavows.
  • Site Explorer looks at the backlinks to your site in real-time to tell you about new links.
  • Data from the past may be used to track your ranking advancement.
  • You may configure triggers to get email notifications about competitors’ or your own websites.


  • backlink analysis software that provides historical link data and growth patterns.
  • You may instantly produce link data reports.
  • Visual comparison of competitors for easier understanding
  • Site Explorer is a free utility.


  • The user interface might be improved.
  • The tool’s numerous functionalities may be difficult for new users to comprehend.

8. Backlink Checker

Backlink Checker

You can’t go wrong with Neil Patel’s free backlink checker tool if you’re looking for basic and free backlink analysis tools. It provides a simple approach to locating the best backlinks for your website as a free backlink checker. In addition to the number of connections as a whole, you can filter the links based on a number of different criteria to find possible link options.


  • One of the greatest backlink checker tools for seeing the total number of links heading to any URL or domain, as well as unique referring domains,.gov, and.edu links,
  • Links may be filtered by domain score, URL, anchor text, region, page score, and domain score.
  • Enter your competitor’s URL to see your link-building chances.
  • The ability to see dofollow or nofollow links and to limit the results to one backlink per domain.
  • Backlink metrics may be exported to a CSV file for easy reporting.


  • The Chrome plugin is simple to use.
  • The free version allows you to try the features.
  • One of the least expensive backlink analysis tools,
  • Email and live chat assistance.


  • The free version of the backlink tool provides just a subset of backlink metrics.
  • The metrics provided are not extensive when compared to other backlink analysis tools.

9. Monitor Backlinks

Monitor Backlinks

Monitor Backlinks comes next in this list of the best backlink analysis tools. It allows you to monitor your own and your rivals’ backlinks and develop quality backlinks, as the name implies.

You will be notified immediately when a link is deleted, as well as the search engine rankings for certain keywords. Like most other backlink analysis tools, this one has a “disavow” feature that lets you get rid of bad links and stop negative SEO.

However, before investing in any backlink analysis software, you should investigate its capabilities, benefits, and drawbacks.


  • A centralised dashboard for tracking and displaying keyword rankings, traffic, and backlinks.
  • One of the backlink tools that monitor backlinks automatically is
  • Backlink metrics from different backlink monitoring programmes, such as Moz and Majestic, are consolidated.
  • Analyzes competitors in detail, including their ranking history, local pack, keyword placements, and general trends.
  • There is information about the number of IP locations, the number of TLDs, anchor text, links that are not followed, and links that are followed.
  • Backlinks and their subgroups may be analysed using customizable reports and complex filters.
  • tracks favourable remarks to assist you in monitoring the reputation of your website.
  • programme for detecting, filtering, and avoiding harmful connections.


  • Backlinks may be organised and analysed using powerful filters and tags.
  • A unified view of backlink metrics
  • It is simple and quick to avoid spam links.
  • Customer service that is responsive
  • A tool that is intuitive


  • It does not provide real-time email notifications of new backlinks.
  • The dashboard displays a variety of data that novice users may find overwhelming.

10. LinkResearchTools


Do you want to do extensive link analysis, remove poor backlinks, and create quality links? Whatever your link-building objectives are, LinkResearchTools can assist you in achieving them.

It provides extensive capabilities that help you uncover and utilise link-building chances as one of the most devoted backlink analysis tools.

That isn’t everything. It helps you get back on track after a Google penalty and avoid the bad SEO effects.

Also, it is one of the few backlink analysis tools that use AI and machine learning to find links that don’t make sense.


  • The Link Screener makes it easy to navigate across links.
  • Genesis AI is used by Link Detox Smart to do a data-driven link audit to help you find dangerous links and avoid a penalty.
  • Specific tools to aid in link identification and the tracking of redirect path data
  • Competitive Link Detox lets you compare your site to those of your competitors so that you can improve how you build links.
  • The Link Building Simulator assists you in locating high-quality links by modelling their impact.
  • Link Detox Risk looks at the risk of your domain and any links to help you decide which ones to keep, get rid of, or disavow.
  • LRT Trust and LRT Power can be used to figure out how good a link is and get suggestions on how to fix any problems.


  • It provides real-time email alerts for new links on your or your competitor’s website.
  • A diverse set of link auditing and link development tools
  • Fast link data filtering
  • Recovering quickly from Google penalties
  • Peer-to-peer help is available through a Facebook support group.
  • You can get the Chrome plugin for free.


  • Prices are prohibitively high for small firms and startups.
  • Given the variety of functions, it might be intimidating for novice users.

11. Link Assistant – AIOSEO

Link Assistant – AIOSEO

Is increasing organic traffic to your website on your to-do list? If so, AIOSEO’s Link Assistant is one of the greatest backlink analysis tools available.

The Link Assistant, according to the company’s website, helps you enhance your site’s organic traffic by 40% by using link-building opportunities.

The tool not only does an SEO audit, but it also gives you automatic internal linking reports to help you figure out how your site’s internal links are doing and how to improve them.

You can get more people to visit your site and keep them there longer if you follow some helpful tips for making strong internal connections.


  • Internal linking reports are automatically made to help you see how your site is linked to itself.
  • Recommendations for establishing excellent links for each article to assist you in increasing the discoverability of your site.
  • You can see orphaned posts that lack internal links.
  • It provides guidance on where to position internal links to increase content discovery.
  • The Links Report displays all incoming and outgoing links on all pages.


  • The WordPress SEO plugin is simple to use.
  • A quick look at all the links inside and outside of your website or blog posts.
  • It provides recommendations for connecting to similar posts in WordPress.


  • In comparison to other backlink analysis tools such as Moz or Majestic, it does not provide thorough insights.
  • The navigation is not smooth.

12. Traffic Travis

Traffic Travis

Traffic Travis is a desktop-based SEO tool used by millions of webmasters worldwide to analyse and enhance the search engine ranking of their websites.

Traffic Travis is one of the most popular tools for analysing backlinks, and it can help you make your website work better for more than two search engines.


  • It checks the overall SEO health of your website.
  • The competitors’ study compares your link-building approach to theirs and recommends keywords to pursue. 
    searches for all backlinks to your website.
  • It discovers technical SEO problems that may have an impact on your ranking.
  • It helps you find high-quality link partners so that you can build a full backlink profile.
  • This tool allows you to compare two websites side by side.
  • Examine your website’s performance to see which areas require improvement.


  • Connect your Google AdWords account to receive better keyword suggestions, connect your Google AdWords account.
  • 60-day money-back guarantee


  • Cloud access is not supported.
  • There is no PDF tutorial for using the tool.
  • The free version does not have the backlink analysis tool.

13. Serpstat


Serpstat is one of the fastest-growing backlink analysis tools, with over 30 extremely useful features for marketing professionals. Since its inception in 2013, it has matured into a powerful growth hacking tool that is ideal for PPC, SEO, and link-building.


  • examine the authority of websites.
  • Analyzes the backlink strategy of your rivals (both organic and paid).
  • performs batch keyword and referring domain analysis.
  • determines crawling data search volume.
  • It identifies the pages with the greatest potential for attracting backlinks.
  • It identifies spammy links.
  • It obtains URLs from a specified webpage.
  • It provides a list of link donors used by your competition.


  • It provides daily rank tracking.
  • regularly monitors the development of the website’s link construction.
  • provides you with an enhanced interface and API credits.
  • It produces detailed and branded SEO reports.


  • Data allocation for plans appears to be restricted.
  • Inconsistent customer service


Q1. What exactly is backlink analysis?

A. Backlinks, often known as “link building,” are an essential component of SEO. It refers to the links that have been made on other authoritative websites that point to your website. Google considers these links to be a sign of your website’s authority and quality.

Backlink analysis is an in-depth examination of the number and quality of websites that link to yours. It gives you a better idea of your website’s ability to rank higher on Google.

Backlink analysis can help you not only keep track of what your competitors are doing but also find ways to stay ahead of them.

Q2. What exactly is the goal of backlink analysis?

A. Backlinks are seen by search engines as indicators of the authority of your website. Backlink analysis allows you to focus on the links that bring value to your website while alerting you to those that may be damaging.

Backlink analysis tools can help you understand your competitors’ link-building techniques. Based on the information acquired, you may begin to construct an efficient backlink profile.

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