YouTube is easily the largest video-sharing platform in the world, so it is challenging to find the best time to post on best times to post on youtube that is suitable for you. With 2.3 billion users worldwide, YouTube is saturated with content, so it is crucial that you post at times when your target audience is most active. There are various factors that determine the best time to upload to best times to post on youtube. The time zone, location, and age range of your desired demographic are central to figuring out the best time to post YouTube videos. For this reason, you must thoroughly research your audience in order to grasp their user habits on YouTube.
There are a number of existing sources that have contrasting views on when to post on TikTok. This is because the ideal time to post on the platform is entirely dependent on your audience. There are also many sources that tailor the best time to upload on YouTube to one specific country or region, which makes it even more difficult to decipher exactly when to upload to the site.
Frederator Networks’ Survey
According to Matt Gielen of Frederator Networks, one of the most common questions he receives is, “When is the best time to upload on youtube videos?” Frederator Networks compiled data across their network of over 1,300 channels and 120,000,000 monthly views.
They do recognize that their demographic skews more male in comparison to the best time to upload on youtube at large, although their average viewer age range of 13 to 34-year-olds is typical of YouTube’s audience as a whole. They also observe that their sample is 40% U.S.-based, which is double YouTube as a whole.
Allowing for the above factors, Frederator Networks found the best times to post on the best time to upload on youtube to be:
- Mondays 2-4 pm
- Tuesdays 2-4 pm
- Wednesdays 2-4 pm
- Thursdays noon -3pm
- Fridays noon -3pm
- Saturdays 9 am-11 am
- Sundays 9 am-11 am
The best days to post, according to Frederator Networks, are Thursday and Friday.
What are the best days to post on YouTube?
The best days to post and the best times to upload on YouTube are understood to be on weekends. This is because the majority of the best times to post videos on YouTube tend to be most active on the platform outside of typical working hours. Many sources claim that the best days to post on YouTube are Saturday and Sunday mornings. This is due to the fact that YouTuber users are usually active on weekends during the afternoon, so posting in the morning gives YouTubers a chance for YouTube to index their videos.
When thinking about the best time to post or the best time to post a video on YouTube, you must always prioritise your audience. If you live in a different location to your audience, you must cater to their time zone instead of your own. This is to ensure that your videos are visible to as many people as possible. Aside from your target audience, there are a variety of factors to consider when determining the best time to post a video on YouTube.As a result, we have created a guide to key factors that will guarantee an increase in user engagement with your YouTube videos.
1. Investigate YouTube channels in your niche.
It is necessary that you observe the best times to post videos on YouTube and the influencers within your niche in order to gain a better understanding of your own audience. Take a look at when and how often these best times to post videos on YouTube are posted. This will give you a better idea as to the times that receive the highest engagement rates within your niche.
2. Maintain consistency
Knowing how often to post your content is equally as important as knowing the best time to post is the best time to post a video on YouTube. If your audience is active on YouTube most days of the week, you should consider posting at least twice a week. However, knowing your audience inside and out is the best way to learn how frequently to upload the best time to post a video on YouTube. Once you have understood how often to post on YouTube, creating a content schedule is a great way for you to stay up to speed with the content that you deliver.
3. Think about the age of your audience
The age range of your audience plays a vital role in the best time to post on the best time to post videos on YouTube. This is because each demographic tends to be active at different times of the day. This is why you must spend time investigating when your demographic is most active on the platform.
The Best Time To Upload YouTube Videos vs. The Best Time To Publish YouTube Videos
While you may not have access to the advanced report on YouTube to determine the optimum time to release a video, you may still benefit from the platform’s other metrics. Before we look at how to use the Real-time analytics report to figure out what the optimal time is to post YouTube videos, it’s crucial to remember that you should submit them earlier.
The goal is to complete all of the tasks on time. You should post your video a few hours ahead of time to give YouTube ample time to do the following:
Process video in SD, HD, and 4K resolutions.
Examine your video’s ad suitability.
Based on the Real-Time Analytics Report, the Best Time To Publish YouTube Videos
Real-time analytics (RTA) is a technique for analyzing data in real time.
YouTube Real-time Analytics Report
The Real-time analytics report provides you with information on the time when your videos got the most views during the:
- Last 48 hours
- Last 60 minutes
You can use the first option to determine and make use of the hour of the day when your videos get the most views. Let’s say that your peak hour is 4 p.m. The best time for you to post your video would be one to two hours before that.
Whilst there are several studies that suggest the best time to post on YouTube, understanding your audience’s needs is the most feasible way to determine the best time that works for you. Utilizing analytics tools on the best time to post a video on youtube is a great way to collate data on your target audience, which will help you to understand your demographic’s habits on the platform.