Home » Top 10 Popular Cereal Brands In United States (2022) – Techlion

Top 10 Popular Cereal Brands In United States (2022) – Techlion

by Julia
Cereal brands

How does your favourite cereal Brands? We dug deep into the information to find out which cereal brands are popular in the United States.

We compiled a list based on the most recent data available by comparing sales and the number of boxes sold. You’d be shocked at how much breakfast cereal Americans consume each year.

Top 10 Popular Cereal Brands In United States (2022)

Here are some of the best cereal brands in united states.

#1. Honey Nut Cheerios

Honey Nut Cheerios

  • General Mills is the parent company.
  • In 2021, annual revenue will be N/A.
  • 129.3 million boxes were sold.

As previously stated, Honey Nut Cheerios were the second flavour introduced by Cheerios, following Cinnamon Nut. They were released in 1979 and sold around 1.8 million cases that year.

These Cheerios are sweetened with honey and almond flavour and are sweeter than the original. Initially, genuine nuts were used to flavour the almonds, but in 2006, they stopped using nuts and began using flavour from peach and apricot pits.

General Mills has long used the joyful cartoon bee, Buzz Bee, as the cereal’s mascot, but it’s not only the mascot bee that matters. They’ve been involved in bee conservation and education since 2011. It is a best brand in the list of best cereal brands.

#2. Honey Bunches of Oats

Honey Bunches of Oats

  • Post-Consumer Brands is the parent company.
  • In 2021, annual revenue will be N/A.
  • 111.3 million boxes were sold.

Another Best Cereal Brands. Vernon Herzing, a Post employee, created Honey Bunches of Oats. He selected a variety of Post cereals and combined them, allowing his daughter to sample each combination. The first version, published in 1989, comprised three types of flakes and oat clusters baked with a little honey.

Herzing’s daughter must be really adept at cereal selection because this has been a huge hit for Post. There have also been many different types, some of which are still available while others have been retired, but the original is still popular in the United States.

#3. Cheerios


  • General Mills is the parent company.
  • $18.127 billion in annual revenue in 2021
  • 139.1 million boxes were sold.

Cheerios first appeared in cereal bowls in 1941, although they were known as CheeriOats at the time. Various brands sell the corporation all over the world. They are part of General Mills’ product line in the United States.

CheeriOats was shortened to Cheerios in 1945, and the oat cereal quickly became famous.

It wasn’t until 1976 that they tested a new taste for their oats, and Cinnamon Nut Cheerios were born, but it wasn’t their breakout smash; instead, it was the next variety they tried that consumers adored—Honey Nut Cheerios.

The Honey Nut Cheerios were a great success. They are, in fact, the third most popular cereal brands in the United States.

#4. Frosted Flakes

Frosted Flakes

  • Kellogg’s is the parent company.
  • Annual Revenue: $13.770 billion in 2021
  • 132.3 million boxes were sold.

Frosted Flakes are sugar-coated corn flakes. The cereal first appeared on the market in 1952 under the name Sugar Frosted Flakes. They clearly sought to emphasise the fact that they were sugar-coated.

As customers got increasingly worried about calories and sugar content in their goods, the brand decided to downplay the quantity of sugar they used and eliminated the term “sugar” from the label in 1983.

But what really is in a name? Actually, it doesn’t mean anything for Frosted Flakes. Because the name is so general, it cannot be trademarked, so rivals will also use it.

How can you know whether it’s genuine Frosted Flakes? Of course, checking for the Kellogg’s logo will help, but Tony the Tiger will be your best bet. Tony has been present since the cereal’s inception and has become an icon. It is also a great brand in the list of best cereal brands.

#5. Lucky Charms

Lucky Charms

  • General Mills is the parent company.
  • In 2021, annual revenue will be N/A.
  • 86.4 million boxes were sold.

Another popular cereal brands. Lucky Charms were invented in 1964 when certain General Mills employees were entrusted with developing a new product using their existing cereals, Cheerios or Wheaties.

After a trip to the grocery store, one employee was inspired to combine Cheerios with little bits of circus peanuts. Because of this stroke of ingenuity, General Mills was the first firm to add marshmallows to cereal.

Even the small marshmallow bits, or “marbits,” have a unique backstory because they are created with milk solids and have their own patent. Surprisingly, the company found that switching up the marshmallows made their sales go up.

This is why you may have noticed a lack of your beloved yellow moons or blue diamonds. Over the years, they’ve been replaced by a variety of different forms and colours. The charms have been given “powers” as of April 2021, and they are expected to be permanent. Time will only tell.

Lucky the Leprechaun, who is sometimes called Sir Charms, has been around as long as the cereal, except in New England, where he was replaced by Waldo the Wizard in 1975, but Lucky has since come back.

#6. Cinnamon Toast Crunch

Cinnamon Toast Crunch

  • General Mills is the parent company.
  • In 2021, annual revenue will be N/A.
  • 105.2 million boxes were sold.

Cinnamon Toast Crunch is popular all throughout the world, yet it goes by different names in different countries. This cereal made its debut in the United States in 1984. The little squares of wheat and rice are obviously sprinkled with lovely cinnamon and sugar and made to taste like cinnamon toast.

The brand has created numerous flavours, including Dulce de Lech and French Toast Crunch; they’ve also gone a step further and created additional goods that incorporate their cinnamon toast flavour, such as snack mixes, crunch treat bars, and even a Cinnadust seasoning blend.

#7. Frosted Mini-Wheats

Frosted Mini-Wheats

  • Kellogg’s is the parent company.
  • In 2021, annual revenue will be N/A.
  • 71.3 million boxes were sold.

Frosted Mini-Wheats first appeared in the United States in 1969, but it was not the cereal you see today. The original cereal was a lot bigger and still had shredded wheat pieces that had been frosted.

It wasn’t until 1980 that a bite-sized mini-wheat was invented, prompting them to rebrand the originals as the Big Bite in 2001, and by 2015, they had discontinued that size completely.

Frosted Mini-Wheats have never established a genuinely famous marketing character since they do not rely on their sweet and frosted components to sell to youngsters.

The corporation alternates between appealing to children, or at least to their parents, and appealing to adults. The brand certainly advertises its “healthy” fibre content.

#8. Froot Loops

Froot Loops

  • Kellogg’s is the parent company.
  • In 2021, annual revenue will be N/A.
  • 91.7 million boxes were sold.

Froot Loops first appeared on the market in 1963, with small circles shaped like Cheerios but coloured red, yellow, and orange. The new blue, purple, and green colours did not appear until the 1990s.

While you may believe that each hue indicates a different flavour, they all taste the same. There’s no actual fruit in these loops, but there is a fruity flavour.

Toucan Sam’s is another brand that understands its target market; they also have a charming cartoon figure that has become a symbol for the Toucan Sam brand.

From the initial marketing campaign, Toucan has been associated with the cereal. The colours of his bill are designed to coincide with the colours of the cereal.

If you look closely, you’ll notice that Toucan Sam’s nose is red, orange, and yellow, the colours of the original cereal. That is, until the year 2020.

Kellogg’s decided to update Toucan Sam in 2020. They made him brighter, gave him an almost psychedelic nose to show more colours, and gave him anime-style eyes.

#9. Fruity Pebbles

Fruity Pebbles

  • Post-Consumer Brands is the parent company.
  • In 2021, annual revenue will be N/A.
  • 54.1 million boxes were sold.

Sugar Rice Krinkles began as a cereal called Sugar Rice Krinkles. However, the cereal did not do well. In order to increase sales, they licenced the famous TV show and characters from The Flintstones for their cereal.

While characters were frequently used to market cereal, this was the first time a complete cereal would be branded around characters, and there were concerns that this strategy would be short-lived.

The relaunched cereal was supposed to be called Flint Chips and Rubble Stones, but both names were dropped in favour of the present Cocoa Pebbles and Fruity Pebbles, which were released to the public in 1971.

The initial “mascots” were, of course, characters from The Flintstones, and they still are today. These are the two oldest surviving cereal brands based on TV or movie characters. This dispels any concerns about a limited lifetime.

#10. Life


  • Quaker Oats Company is the parent company.
  • In 2021, annual revenue will be N/A.
  • 58.1 million boxes were sold.

Another popular cereal brands. Life cereal was first introduced in 1961 by the Quaker Oats Company. Originally, it was made from oats. Rather, oats are no longer included in the equation. However, oats may be found in the Life Original Multigrain Cereal, which is the original Life variant.

The 1970s advertisements with Little Mikey are what most people remember about Life. This boy, who despises everything except Life cereal, was featured in the ad campaign from 1972 to 1986, making it one of the longest-running television commercials in history.

The advertisement has garnered accolades and is widely regarded as one of the most memorable ads of all time. It has generated a few remakes and several spoofs.

There have been several flavours of Life throughout the years, most of which were short-lived, but Cinnamon Life, which debuted in 1978, is still a customer favourite.

Related Posts

Leave a Comment

You cannot copy content of this page