Is email marketing a top priority for your company in 2022? Do you want to find the finest email marketing services? Choosing the correct email marketing services may make or break your marketing campaign’s success.
What Should You Look for in an Email Marketing Tool?
Excellent email marketing services should allow you to design extremely engaging email newsletters with a simple user experience (ideally a drag-and-drop editor).
You should be able to simply send tailored and targeted mass emails without any effort. This is also referred to as marketing automation.
Aside from that, your email marketing services should make it easy to keep track of your contact list, put users into groups, and see how well your email marketing campaigns are doing.
Most significantly, a reputable email service provider will keep your email campaigns from ending up in the spam folder. After that, let’s have a look at some of the most prominent email marketing services companies and how they compare.
Checkout: Top 10 Best Email Marketing Agencies Of 2022 | Techlion
10 Best Email Marketing Services For Your Business
Let’s take a look at some of the awesome email marketing services for your business in 2022
#1. MailerLite
MailerLite provides all of the fundamentals without any extraneous features. It’s free to use for up to 1,000 members, so there’s no risk if you want to try it out.
It’s an excellent choice for anyone looking for a basic email marketing services. You’re a designer who doesn’t require a lot of bells and whistles. All you need are the tools to get started with your newsletter or maintain a basic campaign.
It’s also beneficial for groups. This platform will not scare anyone, which means that everyone will use the most important features.
The platform still provides capabilities for automation, landing pages, pop-ups, and surveys, so you’re not completely restricted. However, the user interface for each is quite simple and easy to use.
#2. Omnisend
Omnisend is a simple email marketing tool designed specifically for e-commerce businesses. In order to convert leads into consumers, they provide a variety of options, such as automatic email and SMS marketing.
They go above and beyond by combining text messaging, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting to make sure you reach as many customers as possible.
Segmented campaigns are possible across all of their channels. That means you’ll be able to get your product or service in front of the exact people you want to buy it.
They also feature pre-built automation for common customer activities such as cart abandonment emails and messages and welcome emails and messages.
#3. Constant Contact
For the majority of users, we recommend Constant Contact. Expert email marketers will immediately see how much time Constant Contact can save their team. For beginners, it has a full set of tools that are easy to use. Don’t take it from me. Constant Contact lets you try out its full email marketing platform for free for 60 days with no credit card required.
Their simple drag-and-drop email builder allows you to quickly design fresh emails that are visually appealing and on-brand—no coding experience is required. Text, photos, videos, discounts, polls, and events may be easily added to any communication.
#4. Sendinblue
Sendinblue provides everything you need to start and track an email marketing campaign. Fill their machine with your materials and watch your outreach take off.
This is an advanced platform with all of the capabilities you’d expect and more. You may include live chat on your website and collect fresh email addresses from visitors who are exploring your store or learning about your brand.
There’s a lot to like. More than 40 themes that can be changed, easy-to-use tools for making workflows, and a CRM that can handle as many contacts as you want.
You may use Sendinblue’s free lifetime edition to send up to 300 emails every day without spending a dime. You’ll understand why it’s so popular once you see how it drives.
#5. AWeber
AWeber is a typical email marketing services that is both dependable and reasonably priced. Where AWeber really shines is in its straightforward pricing system. In fact, it’s quite profitable for people with short lists (500 subscribers or less).
Unlike other systems, which add features and capabilities at different pricing points, AWeber includes all of its features with every package.
Pricing is solely determined by the number of subscribers on your list. So if you have 20 contacts or 20,000 contacts, you’ll receive the same benefits.
#6. Moosend
Moosend has an email marketing solution for everyone, whether you’re a total newbie or a seasoned veteran. If you own an online store, this is an excellent tool.
They give you everything you need to run your email marketing campaigns like a pro, from a simple drag-and-drop email builder to a simple segmentation tool and accurate real-time statistics.
Moosend’s e-commerce AI is our favourite feature. It uses machine learning and collaborative filtering to target customers with items they would enjoy based on comparable customers’ purchase behaviour.
#7. HubSpot
HubSpot is the marketing automation king, so it’s no surprise that they provide an excellent email marketing solution for any size organisation.
Without the need for designers or IT, Hubspot’s application lets you quickly and effectively generate, customise, and optimise your emails.
The automated workflows are where the programme really excels. This makes it simple to build triggers for your email subscribers and nurture leads into customers (or whatever else you want them to do).
Consider it a choose-your-own-adventure excursion for your subscribers. You may have them branch out to experience different, tailored things via email based on the exact activities they do.
Email marketing services is simply one tool in Hubspot’s Swiss Army Knife. It may be used independently or in conjunction with other solutions such as Marketing Hub and their CRM. When combined with those products, your email marketing becomes even more powerful.
#8. GetResponse
GetResponse is more than just email marketing services. It’s more of an all-in-one solution with a focus on automation. And we mean it when we say “all-in-one.” With tools like audience segmentation, autoresponders, landing page builders, automated emails, detailed analytics, and even webinar software, you’ll be able to get a lot of leads, put them in the right workflows, and turn them into repeat customers.
GetResponse Autofunnel is a noteworthy product provided by GetResponse. It may be used to build funnels for sales, leads, webinars, and other purposes. It’s completely automatic and simple to use.
Emails, landing pages, exit popups, marketing automation, Facebook advertisements, and ecommerce integration are all examples of funnels. It all depends on your objectives and how you want to achieve them. GetResponse, on the other hand, gives you all of the tools you need to expand your subscriber list and monetise those connections.
Also check: 5 Best Marketing Services of 2022 & What Is Service Marketing?
#9. ConvertKit
One of my favourite email marketing providers is ConvertKit. It’s an excellent pick for all types of artists. Influencers, bloggers, video makers, musicians, artists, and others are all included. This is because their platform is built around landing pages, ecommerce systems, and membership sites that help you engage and grow your audience.
Visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and other websites will give you leads. ConvertKit is a good option for people who want to make low-cost automated email funnels.
#10. Drip
Drip is a brand-new platform. It is a CRM that provides e-commerce firms with email marketing. Drip is great for new ecommerce merchants because it focuses on giving smaller, independent businesses the same advanced automation and segmentation features for email marketing as larger ecommerce retailers.
As a result, they’re ideal for emerging companies trying to gain a competitive advantage. Drip lets you keep track of important business indicators like consumer intent and buying behaviour.
How to Choose the Best Email Marketing Services for Your Needs.
The greatest email marketing services accessible will be unique to you. After all, the requirements of a multibillion-dollar information products corporation will be quite different from those of a lowly blogger.
But there are certain particular characteristics that we considered since we feel they are the most crucial for most firms.
I’ll go over the steps we used to create this list and explain what counts, what doesn’t, and what you need to know to choose the best option for you.
Use our technique to assist you in making your final selection.
There are several email templates available.
There are several reasons why you would desire email marketing services. You should consider developing your first sales funnel and including email in your marketing plan. Perhaps you only want to send out the occasional email to your subscribers.
Whatever the reason, you want your emails to look beautiful while you’re sending them. That’s why you should look for email marketing services that take care of formatting and typesetting for you by giving you a set of great email templates that you can use for any purpose.
Many of the options listed above provide drag-and-drop email templates to assist in taking the guesswork out of creating a visually appealing email. Fill out the essential information in programmes like MailChimp’s email builder, and a magnificent email takes shape on its own.
Basic Segmentation
As your company expands, you’ll want to target different segments of your audience for different items. After all, not everyone on your list will desire the same thing if you provide a range of services and goods. A good email marketing services lets you divide your audience into smaller groups in simple but useful ways.
A service like MailChimp, for example, enables you to tag subsets of your audience based on how they registered on your email list. That way, you can quickly and automatically place such parts into certain targeted funnels.
Analytical Depth
“If you can measure it, you can improve it,” as the old saying goes. In order to do this, a good email marketing service will give you all the reporting tools you need to get the detailed data and KPIs you need.
If you know this, you’ll know a lot about where your subscribers live, who they are, and what they expect from your company.
It will also assist you in developing better services and marketing strategies in the future. With the correct data, you’ll be able to better categorise your viewers, for example.
HubSpot’s traffic and conversion analytic tools are among the best available. Along with A/B testing, their analytics tools will tell you precisely how and why each of your emails works.
Simple Automation
Nothing beats the “set it and forget it” attitude to business. When you use automated email marketing services, you don’t have to worry about placing each of your new subscribers in the appropriate sales funnel. Once you’ve configured it, they’ll start receiving emails automatically.
That is why you should look for email marketing services that allow you to effortlessly put up automated mailings with minimal fuss and sophisticated tagging techniques.