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22 Best PPC Spy Tools To Spy On Your Opponent’s Activities In 2022

by Julia

With PPC spy tools, you can find out what your competitors aren’t telling you and make a better plan for your PPC ad campaigns.

If you want to keep ahead of the competition, PPC spy tools are one of the most critical things to have. There are several advantages to snooping on your competition. By employing a PPC advertising spy tool, you can see what the big players are doing to make their campaigns effective, what they are doing correctly, and most significantly, you can save a lot of time.

PPC surveillance tools are essential since no marketer wants to know how much his competitors are paying. In reality, you can’t hide anything these days.

It is possible to learn which keywords rivals are bidding on, how their advertisements seem, how to estimate the budget, and so on. Even if you are not an experienced advertiser, these tools are really useful since they allow you to learn a great deal.

22 Best PPC Spy Tools To Spy On Your Opponent’s Activities In 2022

There are several methods available to help you see competition ads. Let’s have a look at the greatest tools you can use to spy on your competitors and always know what’s going on to plan your future ad campaigns as effectively as possible.

#1. SemRush


SEMrush is another powerful tool for spying on competitors’ PPC spy tools campaigns. It’s a full-featured spy tool that provides detailed reports on everything you need to know about your competitors and how they can help your PPC strategies.

This includes information such as which organic keywords they use, how they distribute them based on ranking, a position map, search traffic based on their brand, backlinks, landing pages, referring domains, and so on. You can try the tool for free for 30 days, after which the price ranges from $99 to $399 per month, depending on the plan you choose.

#2. SpyFu


SpyFu is one of the best ppc spy tools for spying on competitors’ ads. It’s also one of the most basic options on the market, making it ideal for beginners. All you have to do is enter your competitor’s website URL into the necessary box to have access to a wealth of information about their ad campaigns. This covers the cost per click, a keyword list, and the monthly cost of each campaign.

The data will assist you in determining which keywords are worth investing in and what you need to do to outperform your competition.

The Adwords history tool will give you all you need to know about the competing brand’s history, including how they started their campaigns, which aspects they employed, how they evolved, and why the modifications boosted conversion rates while cutting total pay-per-click costs. The Basic Plan is $39 per month, the Professional Plan is $78 per month, and the Team Plan is $299 per month.

#3. Moat Ad Search


Consider Moat ad search to be a search engine for display advertisements alone. It’s a useful tool for determining how innovative your competitors’ advertisements are. You use it in the same manner as you would any other search engine.

Simply enter the name of the brand you wish to spy on, and you’ll see a list of display advertising in the results. More details, such as the time and date the ad ran, can be obtained from there. Everyone may use Moat for free.

#4. Serpstat


Serpstat is a great keyword research tool since it combines organic and paid research into a single usable report. It gives you detailed information about your Google Ads competitors’ PPC campaigns, which can help you understand them better.

This contains the CPC, a list of comparable terms, and active competition tracking using keyword maps. Serpstat will cost you between $69 and $499 a month, depending on the plan you pick.

#4. SERanking


SERanking is one of the most effective tools for PPC spy tools monitoring. It has a simple, user-friendly interface that allows you to view the keywords your competitors are using in their ad campaigns. Furthermore, the tool will show you how their advertisements appear, the total number of hits they receive, and a list of keywords they bid on in Google Ads.

Competitive statistics such as traffic volume, traffic cost, CPC, and so on are also included. There are a few different plans for SE Ranking, with monthly fees ranging from $31 to $151.

#5. PowerAdSpy


PowerAdSpy is a Google Ads surveillance tool that is cloud-based and may be used to spy on your competition. The best thing about this tool is that it does not require any downloads on your system. You may use this tool to spy on YouTube advertisement campaigns and other social media ad campaigns in addition to PPC efforts.

PPC spy tools can assist with several activities. SEO, keyword research, and backlink development are just a few examples. It allows you to download rival landing pages. Real-time data is provided. Both time and effort are saved.

#6. AdBeat

AdBeat is an excellent tool for determining how much other firms spend on various media purchasing platforms. You will be able to compare your expenditure with your competition thanks to a gorgeous UI and simple functionality. When paired with WhatRunsWhere, you’ll know exactly what to alter to make your campaigns more cost-effective. The Standard Plan costs $249 per month, the Advanced Plan costs $399 per month, and the Enterprise Plan requires a phone contact.

AdBeat displays expenditure levels and trends across several media purchasing platforms. It’s worth mentioning that it has a more appealing UI than other PPC spy tools.

#7. WhatRunsWhere


WhatRunsWhere is another straightforward application that might give you useful information about your competition. Instead of putting a brand name into the search box, just paste the domain of a website into the search box and search.  The best PPC spy tools is this.

The results will tell you more about the particular target placements, as well as a list of traffic sources and a few best-performing pictures. In other words, you’ll be able to trace the origin of all traffic other than Google Ads. The base package will set you back $299 per month, while the full coverage plan will cost $399.

#8. TrackMaven


Knowing if your content is performing as planned is a critical element in the success of any marketing campaign. Nothing can assist you more than TrackMaven (which joined Skyword in 2018). This tool shows you how your competitors’ content performs across several social networks.

The data will show you how many shares, backlinks, and leads their material produced, allowing you to apply similar techniques to increase your PPC spy tools channels. Check the pricing with the vendor.

#9.  MixRank

MixRank is a must-have if you sell applications. The tool can assist you in testing how an app performs on various operating systems and devices. You can also use it to identify leads, allowing you to see if your competitors have already contacted the same people. Knowing who your competitors are aiming for can help you generate valuable leads ahead of them. Inquire with the developers about the cost.

#10. AdEspresso

Popular social media channels account for a sizable portion of PPC spy tools. Social media is used by businesses all over the world to drive traffic to their websites. The increasing competition makes it more difficult to attract visitors and enhance conversions, which is where AdEspresso can help.

It is an automatic application that allows you to measure your social media marketing campaigns and observe what your rivals are doing. The reports give helpful information on ad engagement, allowing you to adjust the aspects that aren’t producing the desired results. AdEspresso costs between $49 and $259 per month.

#11. Simply Measured

simplymeasuredSimplyMeasured (bought by Sprout Social) is another famous Google Ads rival spy tool for organic search. It can also look at the paid and natural reach of Facebook pages, which makes it a great way to act as PPC spy tools.

The reports will provide you with granular engagement information for standard advertisements, sponsored articles, and mobile ads. In other words, you’ll know where your rivals’ Facebook advertisements are focused and whose strategies get the best results. SimplyMeasured costs $500 per month to get started.

#12. Anstrex


It is compatible with FTP services. Anstrex, which stands for Analyze-Strategize-Execute, is one of the greatest PPC spy tools solutions for saving time and money. It is a unified platform where you can receive a variety of tools such as Anstrex Native, Anstrex Push, Anstrex Dropship, and so on.

It has over 30 ad networks and can locate ads in over 65 countries. Anstrex shows real-time advertisements, allowing anybody to view trending native advertisements in a couple of seconds. It is possible to locate comparable photos using the reverse image search method.

You may download any landing page or simply upload them to your site using this powerful PPC advertisement spy tool’s FTP. This platform may be used by any content developer, drop shipper, brand advertiser, or performance marketer to obtain ad data. Anstrex provides three ad espionage technologies on a single dashboard.

#13. BigSpy


BigSpy comes with a 48-hour money-back guarantee. It displays advertisements from over six main social networks. It has a useful search box. BigSpy is another Google PPC spy tools technology that allows you to spy on your competition to see what unique ideas they are using.

BigSpy, which has been recommended by more than a thousand marketers, lets you track not only Google ads but also ads on TikTok and 7 other social media platforms, like Instagram, Pinterest, AdMob, Facebook, and others. You can quickly follow rivals and gain in-depth research to set up your ad campaign plan with its clean and easy user interface.

#14. Dropispy


DropiSpy is a PPC espionage tool created specifically for dropshippers and online retailers. It has a large database with millions of ad records. It has a great user interface (UI) that makes it easy for people to move around the site.

It provides a free plan that allows you to integrate this platform into your Chrome extension, allowing users to download content and perform basic operations. DropiSpy is mostly used to find the best product by keeping an eye on the best social media ads in real time. It includes an easy-to-use UI that anyone can utilise.  It has a robust filter feature.

#15. PipiAds

PiPiAds is the best PPC Spy Tools for Marketers to discover the most recent Google Ads.It assists in the finding of the most popular market items as well as the study of rivals’ advertising activities. You may create free advertisements with just a basic sign-up option.

Because it is a cloud-based platform, no software must be installed on the user’s PC. TikTok, Etsy, and Shopify advertisements are also displayed. It has an easy-to-use UI.

#16. iSpionage


Paid advertising efforts are the most competitive of all lead generating methods. It necessitates competing on two fronts at the same time. This is where iSpionage comes in.

It’s one of the PPC spy tools that lets you discover which keywords your rivals use to drive traffic and how much they spend on each PPC campaign. The information you gather can help you figure out how to improve conversion rates while keeping costs low.

You can also use the programme to analyse a competitor’s ad content and identify the keywords that activate advertising. If it works for others, it will work for you as well. Once you know what the trends are, you can make your efforts more effective and get better results.

#17. Builtwith


PPC spy tools competitor analysis software, BuiltWith Your opponents, like you, will do all possible to stay ahead of the game. Did you know there is a tool that can tell you what tools your competitors are using to spy on you? Using superior tools typically implies having a competitive advantage, which is why you should use BuiltWith.

It’s a sophisticated tool that tells you exactly which technology your competitors are employing to stay competitive. It will inform you about the hosting providers they use, the advertising and analytics solutions they employ, and the methods they employ to manage content and email marketing. This will provide you with some nice ideas for your own campaigns. BuiltWith has a few different plans, and the monthly costs range from $295 to $995.

#18. BuzzSumo


BuzzSumo is one of the most basic methods for determining what material your competitors are using to attract traffic. It can analyse website content and advise you on how to enhance your own. This covers backlink use, the number of shares, and so on.

With a complete history of linking and sharing, this tool may assist you in improving your content to gain a competitive advantage. BuzzSumo Pro costs $99 per month, the Plus plan costs $179, and the Large plan costs $299.

#19. SocialBaker


SocialBaker is a one-stop shop for discovering what your rivals are up to on social media. It helps you to see what other people think about your competitors. At any moment, you can watch your competitor’s content, identify crucial patterns, and see how their organic and paid advertisements are doing. The monthly cost of SocialBaker is $200.

This is a one-stop social solution. Monitor your competitors’ social media activity by tracking their content. With constant listening, you can see how well their paid commercials are doing. You may also find out what your neighbours think about your competition. However, at $200 per month, it is too expensive.

#20. Fanpage karma

fanpage karma

Fanpage KarmaKarma bills itself as the world’s best social media manager, with 600,000 members in 180 countries and over 10 million profiles. Analyze your social media activities and those of your competitors in real time (every 10 minutes) and in great detail (KPIs: number of fans, weekly growth, posts per day, post interaction, and reach per day).

You might be interested in the “Shitstorm Alert” label, which is used by Fanpage Karma to respond to events in real time (like when a competitor posts something and there is a lot of activity right away).

#21. Hootsuite

Hootsuite has been around for a while and is commonly used for publishing and scheduling social media postings. Why? Because it has successfully integrated with hundreds of social media networks. But it’s more than just a timer.

It may also be used to create social media analytics. These metrics show you which material is performing well and which is not, allowing you to make modifications. You may also check what your rivals are up to.

Simply add a significant player in your niche as a social media feed to your dashboard and monitor their activity. You can accomplish the same thing with certain phrases and hashtags.

#22. Mention


What a great idea to make the term “spy” more positive: a mention. Mention combines audience, brand, and competition analytics. Mention allows you to track the web, listen to your audience, and evaluate an infinite number of profiles. You may listen in on (spy on!) critical conversations, monitor over 1 billion sources on the internet every day (press, reviews, forums, and blogs), and find trends—all while spying. This site’s wordplay is fantastic.


What exactly are spy tools?

A spy tool is just a database of landing pages and creatives that can be used in different traffic sources, geographies, industries, and ad formats.

How can I discover my rivals’ PPC keywords?

  •  Keyword research
  • The keyword that prompted the advertisement
  • Examine the headlines for the presence of the target keyword in the title, text, and call to action. Gather good thoughts.
  • The SERP position for the term
  • pages for landing.
  • Volume.
  • CPC.
  • PPC competition.

What tools are available for SEM PPC advertising?

In 2022, there will be six SEM tools to add to your marketing stack.

  • SEMRush.
  • Google Ads’ editor.
  • Optmyzr.
  • Google Keyword Planner
  • WordStream.
  • SpyFu.

How can I gather information about my competitors?

8 Winning Techniques for Spying on the Competition

  • Sign up for the newsletter and social media. This is where you should begin.
  • Follow brands.
  • Discover which technologies they employ.
  • Examine Popularity…
  • Investigate Paid Keywords:
  • Examine SEO.
  • Examine the display ads.
  • Examine your backlinks.

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